“I imagine they are sorry they didn’t just let me do the puff piece,” she says, after divulging to Blitz the dark secret she uncovered. After Charlie Baden (Celestial’s blendmaster) denied her request for an interview at the end of her free factory tour, Giller took matters into her own hands. The most recent controversy came with the publication of Matt Blitz’s article for Food & Wine, in which slighted writer, Megan Giller, attempts to expose Mo Siegel’s link to a theoretical-at-best cult. The most egregious crime Celestial has committed, though, occurred in 2016 when the company chose to do away with their iconic box design in favor of a minimalist look, a decision they quickly reversed, though it sounds like they’re about to try it again, albeit to a lesser extent. ![]() ![]() Ironically, in 2013, Celestial Seasonings’ parent company, Hain Celestial, faced a lawsuit accusing them of falsely advertising certain teas as “100% natural.” Similarly, in 2020, Celestial faced yet another lawsuit over false advertising claims, this time because the vanilla flavor present in their Sleepytime Vanilla is not derived from real vanilla beans. In 1995, Celestial Seasonings filed a lawsuit against Bigelow over similarities in packaging and falsely advertised ingredients, which was ultimately dismissed. They are currently the largest tea company operating in the United States, seeing some 100,000 visitors flock to their factory in Boulder, Colorado each year for a free tour, which includes a gallery of their box art, a café that serves their own blends, and, of course, a giftshop.ĭespite their simple product and gentle aesthetic, Celestial Seasonings and its founder have faced a bit of controversy, mostly within the past decade. As someone who loves to learn, I thought it would be fun (for me, maybe not for you) if I did a deep dive on the company that holds such a special place in my heart.Īccording to their website, Celestial Seasonings was conceived in 1969 by Mo Siegel and found major success in 1972 with the launch of the Sleepytime blend, their most popular tea to date. I love snuggling into a cup of their Chamomile or Peppermint tisanes, and I am a big, BIG sucker for their packaging. ![]() Celestial Seasonings’ teas were a staple for me growing up, and they remain one of my favorite brands to this day.
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